Storefront of Boucheron jewelry store with lush green plants and a large central tree in the foreground inside a mall.

Boucheron

SOSAI designed a chic pop-up café outside the Boucheron flagship boutique in Dubai Mall, creating an elegant setting for an exclusive afternoon tea experience. Guests indulged in gourmet delights and curated teas, surrounded by the timeless beauty of Boucheron’s fine jewelry. The activation seamlessly blended Parisian charm with luxury craftsmanship, offering a refined and immersive experience that celebrated the brand’s heritage and artistry.

March, 2023
Dubai, UAE

Boucheron display with boxes of flowers and a cart at a shopping mall.
A flower cart with a white canopy reading "BOUCHERON" is surrounded by people shopping in a mall. The cart is decorated with green plants and has a sign that reads "JARDIN D'HIVER."
A flower cart with white flowers and a white canopy labeled 'BOUCHERON' inside a shopping mall, near a jewelry store entrance.
Close-up of a woman wearing elegant jewelry, including a diamond necklace, bracelet, and an ornate ring, with her hand resting on her chest.
Woman wearing a headscarf looking at jewelry display case in a store.