INITIO
For the launch of INITIO’s Power Self fragrance, SOSAI crafted an immersive experience around the theme Set Yourself Free, Rise Beyond Limits. The evening unfolded through captivating live acts and dynamic entertainment, creating an atmosphere charged with energy and liberation. Guests were taken on a sensorial journey that echoed the bold spirit of the fragrance—fearless, empowering, and unapologetically free.
Dubai, UAEMay, 2025 
