INITIO

For the launch of INITIO’s Power Self fragrance, SOSAI crafted an immersive experience around the theme Set Yourself Free, Rise Beyond Limits. The evening unfolded through captivating live acts and dynamic entertainment, creating an atmosphere charged with energy and liberation. Guests were taken on a sensorial journey that echoed the bold spirit of the fragrance—fearless, empowering, and unapologetically free.

Dubai, UAE
May, 2025
Display of small white and black products with metallic accents on black and white stands in front of a large sign that reads 'POWER SELF' and features a silhouette of a woman in a yoga pose.
Close-up of a reflective surface with the word 'INITIO' repeated multiple times. The reflection shows a blurred set of neon arrow signs pointing to the right.
Art exhibit with illuminated geometric sculptures and a large black-and-white photographic projection of a woman in a dance pose on a white gallery wall.
An art gallery or exhibition space with modern lighting and geometric installations. The environment is industrial with exposed ceiling pipes and polished concrete floors.
A shirtless man with a beard and long white pants poses in an art installation with geometric frames and illuminated signs saying "LOVE YOURSELF."
An art installation featuring a shirtless man wearing a long white skirt, standing among illuminated mirrored panels arranged in a zigzag pattern, with the words 'POSITED TO SELF' visible in the background and people gathered around observing.
Decorative white perfume bottles on display with metallic 'Power Self' sign and textured metallic stands against a dark background.
People socializing at an art gallery event with a large, abstract black-and-white projection of an eye on the wall in the background.
Silhouettes of people watching a presentation on a screen that says 'INITIO PARFUMS PRIVÉS'.
Neon display with the words 'Power to the Sleep' and a white object on a pedestal inside a geometric-lit frame.